GPT-6 Astra Launch Overview

GPT-6 Astra significantly automated tasks during its launch, handling media lists, communication plans, and press kits, allowing the team to focus on strategy and narrative.

added by @lindsmccallum

I've been launching models at OpenAI for a while now, and GPT-6 Astra was the first launch where the model actually did the majority of the manual work that I usually do, while I focused on the strategy, judgement & human-facing work.

For this launch, GPT-6 Astra in ChatGPT:
- Built and maintained our media list in Google Sheets
- Kept our comms plan updated as the team executed
- Drafted and sent pitches and managed embargoes
- Tracked reporter replies and questions, and sent clarifications
- Managed press briefing RSVPs in real time and sent me hourly updates
- Created a branded PDF of the blog and checked it against the final copy and evals
- Collected assets and built the press kit
- Tracked coverage in real time, flagged inaccuracies in Slack to the right person, and drafted replies requesting corrections
- Built a ChatGPT Site to track and analyze coverage, social reaction, and key metrics
- Wrote our coverage report using our team's template and skills

Meanwhile, I:
- Focused on the narrative and strategy
- Kept my team aligned
- Called reporters on the phone
- Prepped our spokespeople
- Hosted the press call
- Staffed live broadcast interviews
- Monitored the situation
- Got a full night's sleep before launch (!)
- Kept up with all the usual last-minute changes without the usual stress

If this is the AGI era, I am here for it! Excited for the world to get to experience GPT-6 Astra. It's a very good model and I think that it will transform both the way we work and how much we can accomplish.